Fun & Hygiene – Not ‘Chalk & Cheese’ Anymore

You tell a child to sit at one place, he will hop around

You tell a child to be quite, his chatter would become unstoppable

You tell a child to wash hands, he will not listen

You tell a child to see magic, he would come running!!

Savlon created ‘magic’ and made sure children become eager to try this fascinating trick. Over & over, time & again!

Recently, browsing through, I came across Savlon’s latest campaign – ‘Swasth India Mission’. This 2-and-a-half minute video took my breath away and left me applauding to the brilliance of a simple idea combined ingeniously with science (chemistry to be precise).
Savlon has made the otherwise mundane task of ‘hand wash’ so much fun and playful!
 Have a look at the video here.


Taking a little peek in the stats, about 18 Lakh children under the age of 5 die every year from diarrheal diseases & pneumonia. These deaths can be pretty much averted just by maintaining good hygiene and eating food with clean, washed hands.

The documentary showcases how effortlessly hand washing concept can be promoted and inculcated in children by inducing fun in the whole exercise.

Primary school children use chalk to write on the slates. As the children write with Savlon Healthy Hands Chalk Sticks, the chalk powder on their hands turn into soap and form lather as soon as it comes in contact with water. This ‘chalk dust becoming soap’ is a unique experience that engages children and helps them wash off the germs in their hands before eating the meal.
Ecstatic children looking forward and rushing to wash their hands like they did never before!

I showed the video to my 9 year old daughter. She was dearly surprised and amazed to see chalk dust turning into a hand wash and generating lather. I am sure, this innovative product will reach and help millions of children, aid them remain healthy and to have some fun all along.


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